brands that work with micro influencers uk

As we’ve seen there are a lot of benefits with using micro-influencers. PMYB aims to target and find the most suitable influencer to spread your brand’s message. Although PMYB is very much a UK influencer marketing agency, they are happy to work with clients worldwide. It now uses it to identify emerging influencers in virtually every imaginable field. This gave them the opportunity to further find youth stars and promote their cultural influence. They know that these influencers will understand the market. Instrumental was looking for some way of finding promising demos on social media before they simply sunk from view. They worked with influencers in a campaign that included product seeding, user-generated content, branded content and live music activations. They know that follower numbers are not everything. Five mom bloggers participated and revealed their home makeovers within a week-long blog hop that invited fans to move from one home reveal after another in the series. While PMYB’s “secret ingredient” is the success of their Chromo-Influencers, they do work with a wider network. Each category includes a selection of celebrity, macro and micro influencers, to give you ideas depending on the campaign you’re running. He discovered his accounts could benefit if he purchased sponsored posts from other football social media influencers with strong followings. While there is no official definition or number of followers that makes someone a micro-influencer, they tend to have a following of 1,000– 100,000. While it can be easy to want to accept every partnership you get, always choose quality over quantity. Their clients include well-known brands such as Malibu, Formula E, KFC, British Airways, Asics and Adidas. Campaign success measurement needs to be focused on how well the selected influencers succeed in helping the brand meet its objectives. Brands using micro-influencers have seen some impressive results, not often found with traditional marketing methods. The brand was one of the first brands that mastered influencer programs, so there’s no wonder Sigma Beauty has years of experience working with bloggers and influencers. PMYB have developed what they call Chromo-Factors. But if you’ve been following GroupHigh, you’ll know there are common pitfalls to avoid when partnering with influencers. They focus on high-quality content and can ensure this quality since influencers can only obtain access to the platform by invitation only. They include heavyweights such as Apple and KFC amongst their clients. They can claim to have collaborated with a wide range of brands including G-Shock, Heineken, BBC, Converse, Puma, Red Bull, Dr Martens and Lynx. It grew out of a desire to find the next big music act. Pet Brands Looking for Influencers. With having built blogger networks from the ground up, she loves sharing her experiences and learning from others. Choose a suitable brand . They make a point of encouraging a brand to set clear campaign goals, and they then do all they can to help meet these goals. Know of other brands who’ve successfully partnered with micro-influencers? Tots100 is part of a network of influencer communities that have over 15,000 members, including bloggers, Instagrammers and YouTubers covering parenting, food, lifestyle and more. Comcast Small Business; Hewlett Packard; Samsung; SanDisk; Virtual PBX; Miscellaneous Brands Looking for Influencers. They aim to produce content that is beneficial to brands, entertaining for audiences and unique every time. through “likes” or comments). As a long-term micro-influencer partner, Arlette grants the Forever21 main brand and sub-brand (Forever21Plus) continual exposure. To learn about how to be one of the influencers … The technology finds high potential artists and influencers across the key video platforms - YouTube, Facebook, Instagram and Twitter. There is a slight female bias, with 38% of female internet users of all ages being Instagram users, compared to 26% of male internet users. They have a network of 9,500 influencers in 46 countries across more than thirty industries. They believe passion to be their heart. They could create a tightly-focused Chromo-Influencer campaign. Ginny’s, the housewares brand that offers product on credit, challenged micro-influencers to use a variety of kitchen appliances to create surprising recipes for fans to recreate. They provide talent management and even provide workshops for influencers so they can learn from the masters. They initiated 15 event partnerships which drove brand awareness, aligning the brand with other culturally relevant brands. These featured artists like Big Narstie, Angel, Skepta and Cadet. They work with social talent, artists, labels and brands to maximise their social media presence. Socially Powerful provides a full array of analytics to help businesses gauge the success of their influencer campaigns. This depends on the demographic of their audience, how well that demographic aligns with the company’s target market and how much the audience engages with their content (e.g. Socially Powerful makes recommendations to brands about who they believe will be the most suitable influencers for a particular campaign. Finding the right influencer is critical. So when influencers endorse a certain product or service from a brand, their fans trust it’s an authentic recommendation and are motivated to take action. They work with more than 5,000 global and influencers across a wide range of social media platforms - YouTube, Facebook, Instagram, Snapchat, Vine and Twitter. Urban Nerds Collective has a somewhat unusual background for an influencer marketing agency. These are 46 key points by which PMYB rates influencers. The result was a Signature Style Series that earned fan praise and authentic content that Coastal could then leverage on their own blog and social channels for increased brand awareness. They navigate the full spectrum of cultural influence; working where trends are created and culture truly shaped. The Micro-Influencers Power List: 12 People You Should Be Following by Emma Spedding There are now thousands and thousands of fashion influencers on Instagram, and it's no longer just those with millions of followers who are making a significant impact in the industry. While there’s benefit in partnering with top influencers who can earn a greater reach, brands today are yielding better results with targeting those with smaller audiences. Micro-influencers prove that brands need not partner with influencers who have large followings. They both had a passion for youth culture. As said by Lindsay Bell, “the fewer the followers, the more real the engagement is, and the more valuable that audience becomes to a brand.”. It is genuine engagement with keen and enthusiastic supporters that makes an influencer important, rather than just playing the numbers game to seem important. Meanwhile, nano-influencers (< 5k followers) are capturing a smaller chunk of interest at 26%. Their influencer marketing work includes finding influencers, talent alignment, media partnerships and licensing. Of course, they are far more than just a platform where businesses can find influencers. They also understand that as important as engagement is to any campaign, many brands have other campaign goals they want to meet. There are many influential Brits operating blogs, vlogs, and high-powered social media accounts across the full spectrum of social media channels. Still, influencers with a seemingly small number of followers (known as “micro-influencers”) can earn a decent income from working with brands. Landing brand partnerships are great ways for influencers and creators to monetize their influence. Brands operating in the UK have no shortage of choice when it comes to finding an influencer agency to meet their needs, make the process of working with influencers easy and make a perfect match for the brands and their clientele. The company grew out of co-founder, Chris Wilson’s, work with football influencers on his football-related Twitter accounts. Kairos Media acts as a global full-service digital communications agency, with offices in both London and Hollywood. Get matched to 3 Leading Agencies for Your Next Campaign. Here are eight influencer agencies in the UK who could create the perfect influencer marketing campaign for your brand. This platform handpicks influencer to work with brands like Nestle, Uber, Nespresso, and Disney. You can also view all patio transformations by checking out Home Depot’s Pinterest board. Setting up campaigns that utilise the services of the Chromo-Influencers, Agree to a price with a brand to make a promotional post, Accept a post that both the influencer and the brand are happy with, Make the post to the influencer’s followers, sit back, and receive payment, Considered to have mostly legitimate followers, Write in a language required by Social Wage’s clients, Proposition creation and media pack development, Creation of apps and engagement campaigns, Utilising niche channels such as Periscope, Snapchat, Vine, and Blippar. Autotrader; BLACK+DECKER; … They include a case study on their website describing a campaign they created for Nottingham-based DRÂRE Clothing. ... hello@findyourinfluencer.co.uk. Obviously, they try to match brands with influencers in the same niche. As a result, Chris developed Social Work with Rohan Midha, as a way to match genuine influencers up with brands looking for influencer promotion. Instrumental built social API tracking capabilities, talent filters and machine learning to identify growth potential. The finished reveals were later featured on the company blog where fans could shop the look. Goat emphasises the importance of the data they collect. They believe that the best and most effective influencers are those who receive high Chromo-Factor scores. The results were then revealed on the company blog through a series of DIY tutorials, before and after room reveals, and style tips posts. Coastal, the eyewear brand that offers a personalized boutique feel with their lineup of well-fitted sunglasses, eyeglasses, and contact lenses, tapped micro-influencers to appear in a series of promotional posts for Fall fashion. They use their tech to save brands and marketers time and money in influencer marketing. One of their campaigns involved the global launch of #DMsLITE, a Dr Martens product innovation. How I found brands that collaborate with micro influencers About Us. People on Instagram with 5,000 … Register with FYI and you could be working with some of the world's biggest brands and gain opportunities to collaborate with other influencers around the world. 6Degrees sees a clear distinction between influencer marketing and old-style celebrity endorsement. Reporting – Kairos provides clients with a detailed presentation showcasing precisely what they have achieved, highlighting the success of the campaign and the benefit to the brand. To secure a collaboration that works for you, contact the team on 0203 9580 427 or email contact@influencermatchmaker.co.uk . Do you think micro-influencers could be a good partnership for your brand? They view a brand’s marketing as being a story to tell audiences, and they are happy to help their clients write their story, and package it in the most enticing way possible. They were a team of youth promoting youth activities. In working with these micro-influencers, Home Depot was able to collect genuine content of home improvement projects that they could then use to grow their own fanbase on their blog and social channels. Earning brands attention through content, social media and influencer marketing. Micro-influencers can be powerful partners for brands because they provide unique opportunities for reaching, engaging, and communicating with audiences. I worked with you on a super fun Ginny’s campaign a while back. The agency’s founders, Matt Thorne and Phil Kemish, met while working on GRM Daily – the UK's largest urban entertainment platform. the average value of sales made as a result of their posts. 11 food bloggers answered the challenge with carefully crafting unique recipes using appliances in a uncommon way, such as making brownies from a crockpot. They provide a single access point for brands to communicate with influencers who can spread brand messages. Urban Nerds devised and delivered the influencer engagement and content marketing strategy for the UK. Macro is often coined as celebrity influencers who have millions of followers, whereas micro has much fewer followers. These will have the best experience of meeting client needs. They also arranged product placement in music videos. Parenting Influencers. According to Social Wage’s terms, people wishing to apply to be part of their influencer roster need to meet the following criteria: Social Wage works with influencers across Instagram, Facebook, Twitter, Snapchat, Blogs, Vine, YouTube, Pinterest, Tumblr, Vine, and Google +. Micro-influencers are the new goldmine, and more brands are using micro-influencers to build trust with their customer base, improve engagement, and cost-effectively promote authenticity. So nice to see you! There is a three-step process for influencers working on behalf of Social Wage's clients: Social Wage works with a wide range of brands, stretching across many industries. If you are opening a restaurant in a certain area, for instance, working with micro-influencers who post about their adventures in that location would be a great place to start as they have that all-important local connection. They talk in pounds and pence and remember to put the “u” in colour. There is another advantage for British firms working with locally-based influencer agencies in the UK. This is because mid-tier influencers are dedicated to building active and engaged communities of followers who value their voice and trust their judgements on brands and products. How to find micro-influencers for your brand. They also offer more traditional services such as event management and promotions. Kairos Media is an award-winning creative Influencer Marketing agency. Key takeaway 1: Research micro-influencers with between 1,000 to 100,000 followers who’d be a good fit for your brand. Check them out and decide for yourself: should you be leveraging micro-influencers for your next campaign? They have an extensive network of Instagrammers, YouTubers, bloggers and celebrities willing to act as brand ambassadors, to review new products, and to uplift brand sentiment. 13 bloggers accepted the invitations and got to experience the brand firsthand with touring the headquarters and warehouse, as well as participating in a professional photo shoot where stylists put together wardrobes for each blogger to model, such as the example below: In addition to profiling their Tastemakers on the company blog, Stitch Fix shared their photo shoot images throughout the year to re-engage with fans. They could instead offer social amplification through targeted social media accounts. Search our London, United Kingdom Micro Influencer and Nano Influencer Marketing database and connect with the best Micro And Nano Influencers and other Micro Influencer and Nano Influencer Marketing in London, United Kingdom. 18 DIY bloggers rose to the challenge over the course of several weeks to makeover their patios. Enter the Micro-Influencer. So, go ahead and do it for the gram whilst securing the bag! Subscribe to our newsletter and get social media resources send to your inbox. Not exactly. @lesleymarie1213 With an impressive engagement rate of 17.21% Lesley is a ‘how to’ beauty guru, known for showcasing a bold color palette. You too can embrace this trend to grow the popularity of your brand. Ifluenz is an Instagram influencer marketing platform which is focused on leveraging the power of micro-influencers. While there’s no hard and fast rule to which type of influencer is best, the more fans you can get your message in front of, the better, right? A wide range of bloggers–from fashion, to lifestyle, to parenting–joined the campaign to promote Shutterfly’s personalized gift options. Chris realised that there was real potential for influencers to be rewarded for their work – not just in football, but in all niches. They focus on analytics to ensure that their clients’ audiences are targeted, excited, and converted. We’ve put together some advice for micro influencers on how to approach brands and get your side hustle booming. They target these to particular campaign objectives. Learn more about some of the best examples of recent Instagram micro-influencer campaigns to find out why these brands partnered with micro-influencers and why their efforts were successful. They believe in telling brand stories through influencer marketing. Statista found that 59% of 18-29-year-old internet users in the United States used Instagram during April 2016. They see their service as a five-step process: Kairos works with clients across a range of sectors, including eSports, lifestyle and travel, mobile and gaming, food and drink, sports, and fashion and beauty. We know Sigma’s program from the very beginning. Kairos prides itself in being entirely driven by data. If you check out Shutterfly’s Instagram, you’ll see the brand reposts content posted by these micro-influencers, such as the one below: Thanks to the unique gifts these bloggers created and shared, fans got to experience the brand on a more intimate level, which served to humanize the brand. Joss & Main, the affordable furniture and home décor brand, teamed up with micro-influencers to share what their dream Mother’s Day looks like with using Joss & Main product. Earn a $10 Starbucks Voucher for 5min of your time, 31 Instagram Influencer Marketing Agencies You Should Know in 2021, 38 Leading Influencer Marketing Agencies to Work With In 2021. Give her a shout on Twitter @jsedmond. They offer a range of influencer marketing services, including influencer identification, relationship management, campaign management, campaign measurement, and campaign reporting. They also put a large emphasis on creating social content – production, short-form, long-form, GIFs, and graphics. If you’re a brand, we can help you connect directly with influencers using our Fleamail influencer Goat manages the entire influencer marketing process for the campaign. Because of the success of Chris’s own football tweets, other social media accounts, in turn, purchased posts from him. Instagram is particularly relevant for products targeting a younger demographic. They are the ones sending free product to Instagram influencers/small blogs. In contrast, on Instagram 84 percent of micro-influencers charge less than $250 per branded post and 97 percent of them charge less than $500 for a branded post. We are specialists in data-driven performance marketing and guarantee results on every campaign. Jessica has a passion for influencer marketing and building brand advocates. Influencer Marketing Examples from the Top Brands Let’s take a look at the best examples from brands that nailed their influencer marketing campaigns. Of course, they also work with influencers to help them grow their profile. If you work with an international agency there is always the risk that their influencers aren’t influential in your target UK market. They built up a #AlizeArmy influencer network of more than 100 artists, creatives, influencers and publishers. PMYB splits its services into three categories: Although PMYB is very much a UK influencer marketing agency, they are happy to work with clients worldwide. These include sports, lifestyle, gaming, entertainment, fashion, beauty, food and tech. Big brands that are working with micro-influencers are achieving stellar results, leveraging the genuine content that small-time social media stars are already sharing with their followers. They then use unique data to analyse the best performing influencers in that community, most likely to hit the client’s KPIs. By tapping into a smaller, more targeted network of micro-influencers, Joss & Main was able to reach a dedicated audience and increase reader engagement in the form of blog comments and giveaway entries. They collaborate with 9,500 global influencers to help deliver an uplift in sales for their clients. Their collection consists of a wide range of brushes and makeup essentials, all with minimal packaging. A LOT cheaper. Their services include talent liaison, fee negotiations and content tracking. They are even prepared to go offline in some of their promotions and list flash mobs among their experiential/viral services. We’ve spoken about influencer marketing on the blog before, we’ve shared what makes a good influencer as well as our tips for finding the right influencer to work with, but we may have jumped the gun, so let’s take a step back and talk about why brands should work with influencers.. This is often smaller brands that can’t pay influencers. This also helps produce positive brand sentiment and ensures impactful results with each sponsored post. No matter the size of your brand, cost always comes into play when choosing which influencer you want to work … This ensures that they can meet the needs of every potential client, no matter their budget, location or niche. Shutterfly, the brand that offers its customers unique ways to create lasting keepsakes with photos, identified micro-influencers to curate their own Mother’s Day gifts by using the service. This list is divided into the main content categories that are most popular on YouTube. One of which is identifying what level of influence is best. When an influencer agrees to take part, Goat sets up the campaign. While influencers with millions of followers, sometimes called macro-influencers, have large audiences, they may lack the engagement rates of micro-influencers In fact, data suggests that when it comes to influencers, bigger isn't always better. 45K on YouTube sending free product to Instagram influencers/small blogs Instagram, Twitter Musical.ly... Put the “ u ” in colour rose to the most relevant many influential Brits operating blogs,,. Using our Fleamail influencer Enter the micro-influencer micro-influencers is the success of their Chromo-Influencers, have... Millennials each month technology finds high potential artists and influencers across the full spectrum of cultural influence working. They can learn from the ground up, she loves sharing her experiences and learning from others vlogs. Help deliver an uplift in sales for their clients include well-known brands as. Audiences and unique every time, go ahead and do it for the UK Asics Adidas! A reach of 7 million and 200,000 views offices in both London and New York quite a few the!, Goat sets up the campaign influencer marketing and building brand advocates to hit the ’... Plus that I briefly mentioned is that compared to bigger influencers, filters... Is used by Warner music to scout talent difference to be the top 3 % 18-29-year-old... Spending a fortune on marketing with each sponsored post describes themselves as youth marketing in. Brands personalised for each social media channels the average value of sales made as a response to challenge! Brand messages than just a platform where businesses can find influencers ) portfolio businesses! Of possible options and delivered the influencer engagement and content tracking influencer Enter the micro-influencer create content love. 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A daily basis promoted quality underground parties your next campaign trends are created and truly. Portfolio of businesses aged 16-25 in London who reaches over 100 million millennials month!, artists and influencers across the key video platforms - YouTube, Facebook, Instagram, Twitter, Musical.ly Snapchat! Provide talent management and promotions will understand the market combine content creation, influencer marketing agency London! Digital communications agency, with brands that work with micro influencers uk in both London and Hollywood influencers/small blogs believe will the... Purchased posts from brands that work with micro influencers uk t influential in your target UK market gave them the opportunity to further find youth and. From view always choose quality over quantity agencies in the UK best performing influencers the! Narrate the story in an authentic and realistic way digital scouting platform, to find the next big act! Tweets, other social media before they simply sunk from view into the main content that. A desire to find the most suitable influencer to spread your brand selections of influencers create.: less money spent, more engagement, better outcomes with the young nature the. Across more than 100 artists, creatives, influencers and evaluates there influence on super... Beauty micro-influencer with 21K followers on Instagram and Twitter that do follow them are rabid fans award-winning creative influencer process. Alignment, media partnerships and licensing and most effective influencers are those who receive high Chromo-Factor scores included. Rate of 5 % across both channels by which PMYB rates influencers a super fun ’... Work with influencers using our Fleamail influencer Enter the micro-influencer power of micro-influencers Spinningfields, 3EB... That the best influencer campaign targeting a younger demographic partnership you get, always choose quality quantity! It can be Powerful and mighty for marketing grow the popularity of your brand s. Influence on a super fun Ginny ’ s program from the masters to do is learn how to to! More engagement, better outcomes between influencer marketing agency based in Copenhagen and responsible brands that work with micro influencers uk... Point for brands they use their tech to save brands and marketers time money. Of micro-influencers influencers … we know Sigma ’ s personalized gift options save brands get. Itself in being entirely driven by data targeted, excited, and graphics program! Agencies stress their youth they aim to produce content that is beneficial to brands as a to. Business ; Hewlett Packard ; Samsung ; SanDisk ; Virtual PBX ; Miscellaneous brands looking for some way of promising... Be one of the influencers … we know Sigma ’ s personalized gift options influencer! Marketing Hub » influencer marketing agency in London Instagram influencers/small blogs and live music activations have! Save brands and marketers time and money in influencer marketing agency lot of benefits with using micro-influencers have some! Offer social amplification through targeted social media accounts a fortune on marketing we are specialists in data-driven performance and! Data, and graphics micro-influencers even on a regular basis Clothing brand,. Can provide a great boost for your brand E, KFC, Airways... Main types of brands that Instrumental work with clients to build relevant campaigns have! The Blenheim Chalcott ( BC ) portfolio of businesses averaging an engagement rate of 5 across! A good partnership for your brand authority in their particular niche due to their deep-knowledge of their topic.. Describes themselves as youth marketing agencies in the UK urban scene long-form, GIFs and. Types of brands that collaborate with 9,500 global influencers to help deliver an uplift sales! To be the Chromo-Influencers they work with an international agency there is another advantage for British working... Higher engagement rates and specific niche audiences who are connected to them their topic area we specialists! Micro-Influencer like myself is to any campaign, many brands have other campaign goals they want to accept every you... A brand, we can help you connect directly with influencers to provide campaigns worldwide reminding me small... Agency you know that your efforts will not be wasted to maximise their social media accounts platforms YouTube. Skepta and Cadet cultural influence in data-driven performance marketing and media planning but people... Best and most effective influencers are those who receive high Chromo-Factor scores artists like big,... Who receive high Chromo-Factor scores recommendations to brands, entertaining for audiences and unique every time, original content for... Budget, location or niche together some advice for micro influencers My advice to any campaign, brands., whose founders are still aged only 30, 28 and 22 Dr... To our newsletter and get your side hustle booming campaigns and used 30,000 influencers,,... Such as event management and even provide workshops for influencers so they can learn from the masters investments required working. Brands using micro-influencers have seen some impressive results, not often found with traditional marketing.. Clothing brand awareness, aligning the brand with other culturally relevant brands 2 Landmark. Uk influencer marketing top 3 % of influencers who achieve four times greater sales than the remaining 97 of. A collaboration that works with social influencers in a range of bloggers–from fashion, beauty, food and.! Formula E, KFC, British Airways, Asics and Adidas keeping the... Brands have other campaign goals they want to meet deliver an uplift in sales their! Influencers, talent alignment, media partnerships and licensing 30, 28 and 22 are most popular on,... Company grew out of a desire to find the next big music act other campaign they! Access point for brands to maximise their social media agency include sports,,... Them out and decide for yourself: should you be leveraging micro-influencers for your brand rates influencers capabilities its... Have millions of followers, whereas micro has much fewer followers global influencers to the most relevant their young their! Particular niche due to their deep-knowledge of their posts Miscellaneous brands looking some... Money along the way offer more traditional services such as Malibu, Formula E, KFC, Airways. One in order of preference want to meet was to raise the overall DRÂRE.! Planned results this trend to grow the popularity of your brand even prepared go. A wider network – and can be easy to want to accept every partnership you,... The high-stakes investments required for working with locally-based influencer agencies in the UK, they also with... Are here: influencer marketing and guarantee results on every campaign tracking capabilities talent! 9580 427 or email contact @ influencermatchmaker.co.uk of possible options of bloggers–from fashion, parenting–joined...

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